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Spark Life Coaching

Spark Life Coaching helps women get their spark for life back. Cassie, the owner and life coach, saw the need for this specialized coaching when many of her coaching clients were dealing with the same thing: a lack of spark for life.

Life can have its way of getting in the way. Whether it’s an unfulfilling job, post-pregnancy or life has just gotten you down. Cassie helps women realign their focus and help them ignite their spark again.

What our client needed

Services

A brand that was fun and playful without being too unprofessional.

To stand out in the life coaching space, as many life coaches use neutral colors or soft pastels.

A brand that could grow with her as she built a team of coaches to help her in her mission of ‘bring the spark back’ to women everywhere.

Brand Strategy

Brand Design

The strategy behind the symbol

We created a brand that appeals to Spark's target audience: young to middle aged women that want to get their spark for life back.

We wanted to stand out among other life coaches who often use more minimal muted colors. Since her primary marketing method is social media, we needed to create designs that would stop you in your scroll.

Add the 'sparks' to the center of the A and using them throughout the branding keeps the vibe light, fun and consistent.

What we did...

During our research phase, we put together a creative direction that helps her stand out in her industry.

Designed a bold and vibrant brand that captures the feeling Cassie wants women to experience when getting their spark back.

Created a variety of brand patterns for her to use on social media that makes women stop in their scroll.

The coolest results

We created a brand strategy and design that will attract her target audience.

We gave her clear brand guidelines to follow so she can easily create social media posts that reflect her new branding.

She now has a brand she’s proud of and will evolve with her as her business grows.

"I’ve had SO many compliments on my new logo..."

"Alexia was great to work with! I loved how organized she was, it made the whole process so much easier. Between the brand strategy and logo design, I feel like I have a clear direction on how to market my business.

I’ve had SO many compliments on my new logo, it makes me proud to show it off!"

Cassie A.