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Rolling Munchies

Rollings Munchies is a mobile snack business that provides fun customizable snack options for parties and events. They focus on being able to provide a range of different snack bar options to fit a variety of events and taste preferences.

Their goal is to see all the smiles light up as everyone gets their favorite snacks. They pride themselves on offering a custom experience to their clients and taking events to the next level.

What our client needed

Services

To start her business with a strong brand strategy and design.

To stand out in her industry to dominate the competition.

To be able to easily make social media posts that stay on brand.

A simple but beautifully and strategically designed website so that she can have potential customers book with her.

Web Design

Copywriting

Brand Strategy

Brand Design

The strategy behind the symbol

While thinking of the variety of toppings and flavors Rolling Munchies offers, we began thinking of Chobani. Specifically their Chobani Flips. It’s the first snack brand we think of when a variety of topping choices comes to mind.

They don’t market themselves as a cheap yogurt brand or a luxury yogurt brand. They’re in the middle of the market.

Which reflects where Rolling Munchies wants to be – a higher end feel without being unattainable. Their main logo font is inspired by this brand.

The logo is friendly and fun while also being professional with a touch of luxury. It's simple yet memorable. From the colors and fonts to the overall feel of the brand, it’s sure to stand out among the competitors who use mostly black and white.

What we did

Researched trends and patterns in her industry and created a plan to stand out among the competition.

Set her brand foundation, mission, vision, goals and creative direction.

Created a memorable tagline that reflects her goals and matches her brand voice.

Designed brand guidelines that will help her easily create social media posts.

Created a website with a sales strategy to showcase her offers and get potential customers to book her services.

Designed a variety of logos within her logo suite so she can apply them to her cart, t-shirts, business cards, napkins, snack bowls and more.

Creation of the tagline

The tagline was inspired by the goal to see the happiness on everyone’s faces while they enjoy their snacks. It also reflects the “mobile” part of the business and the versatility of where Rolling Munchies can go (wherever).

It’s memorable and catchy without being too cheesy or too professional. It’s casual and not too sentimental or heart-felt which wouldn’t fit with the brand. We want to keep the brand fun and lighthearted.

The delicious results

She now has a brand she’s proud of and can launch with ease.

She can easily create branded social media posts by following the brand guidelines.

Her website will attract her target audience and get them to book with her.

Rolling Munchies is set up for a successful launch and is ready to roll up to their next event.

Take a look at their website

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"...no words to describe the level of love, care and passion you will get from Alexia."

"There are no words to describe the level of love, care and passion you will get from Alexia and Visual Vibe Design. From beginning to end, she held my hand, and I cannot thank her enough for her creativity and patience.

Exceptional work, and she will basically become my partner through my journey with the design, website, & social media needs. Thank you from the bottom of my heart for helping me make my dreams come true!"

Allie R.