Glaze Bake Shop
Glaze Bake Shop is a bakery that specializes in homemade baked goods where they locally source their ingredients and make their baked goods fresh every single day.
Each day, they put a new flavor of donuts. Glaze Bake Shop is located in the heart of Charleston, SC and loves being in the center of the hustle and bustle.
Our client needed...
Services
- A recognizable brand and social campaign that sells.
- A brand and website that is comforting, appealing, eye-catching, and modern.
- More brand recognition in their community and to raise awareness of their location.
- To create a social media campaign that encourages people to share their donuts and spread the word about Glaze.
- To be able to easily create social media posts with their brand visuals.
Brand Strategy
Web Design
Copy Writing
Brand Design
Social Media Design
The strategy behind the symbol
Sweet and simple, yet fun and memorable. This logo was inspired by the best part of the donut: the glaze.
The logo gives the appearance that the word 'Glaze' is made of glaze. The highlights make the the logo pop and reinforce the glaze-like appearance.
It brings a unique fresh fun feel to the brand. It also helps the brand stand out on social media which was one of our main goals.
What we did to help
- Designed brand guidelines that will help them easily create social media posts.
- Created a website with a sales strategy to showcase their daily donuts and get potential customers to stop into the bakery.
- Created a memorable tagline that encourages community and sharing their social media campaign.
- Designed logos and brand assets that can easily be applied to t-shirts, business cards, napkins, donut boxes, cups and more.
- Researched industry social media trends and created a social media campaign that encourages customers to share their delicious donuts.
The sweetest results
- They can easily create branded social media posts by following the brand guidelines.
- Their customers have a dedicated hashtag to share their donuts on social media.
- Their website showcases their daily donuts and encourages customers to visit their bakery.
- They have a social media campaign that helps them with brand awareness and recognition while showcasing their daily donuts.
We'd love to work on more projects like this
We loved working on this project and would love to work with similar industries like:
- Coffee shops
- Food trucks
- Ice cream parlors
- Bakeries
