Long Island Beach, NJ
Coastal, Bold & Professional
Logo Refresh
Brand Kit
LBI Delivery is a local delivery and hospitality service helping vacationers and summer renters get the essentials they need fast. From groceries to beach gear, they make it easy to enjoy the island without the hassle.
Wally came to us for a professional logo refresh and brand kit that felt coastal, beachy, and ready to scale — including being trademarked and placed on merch, uniforms, and signage around the island.
When we started working with LBI Delivery, their old logo hadn't been updated in several years and did not match the level of service they provided.
They wanted a visual identity that could be trademarked and applied across digital and print materials — and that made them stand out among island competitors. Now, they have a recognizable brand system that’s clean, scalable, and ready to expand.
Strategy & direction